The Google Monopoly – On August 5th, 2024, Judge Amit Mehta deemed that Google has been acting as a monopoly when it comes to SEO.
If you have contacted me about SEO and specifically running ads on Google, you know that I have been stating this for ages. Frankly, it is about time someone has done something about it. In fact, 35 US states chimed in stating that it is time for this monopoly to end. Judge Mehta pointed out that it is a violation of the Sherman Act. And it is a huge win for anyone trying to make a dent in the world of SEO. Specifically on Google.
This ruling comes as a relief to many in the SEO industry. Many who have long felt frustrated by Google’s dominance and control over search results. With this decision, it is hoped that competition in the SEO market will increase. Thus, allowing for a more level playing field for businesses of all sizes.
Google’s monopoly power has had a significant impact on many businesses. Particularly, with smaller companies struggling to compete against larger corporations. Larger entities can afford to pay for top placement in search results. This decision signals a shift towards greater fairness and competition in the digital marketplace.
There is no doubt that Google will appeal this ruling. However, it will be interesting to see what changes they may be forced to make, in order to comply with antitrust laws. But for now, many in the SEO industry are celebrating this landmark decision. It is a step in the right direction towards a more equitable and competitive online landscape.
We are a long way from a win, but it is a start. Google endless pockets ensures this road won’t be short. However, it is a starting place. Especially for small business owners. For now, I hope you will join me in raising a glass to Judge Mehta for the ruling and to the 35 states that lead the charge. There is indeed hope on the SEO horizon.