Advertising

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Website Manager

Website Manager

Are you in the market for a Website Manager? Look no further, I can help you with that!

A Website Manager is an excellent option for those that already have a website. As a manager, I assist clients with updates and tweaks to their site. Many web companies will have you believe that each time you change companies, you need to build a new website. That simply isn’t true. If you have a website that is working well for you and drawing you traffic, maybe you just need a manager.

One of the benefits of having Laura Gunn Marketing as your manager is that you only pay when you are having work done. This is a completely different model than most companies use. Most website companies charge you a monthly fee whether they are actually doing anything or not. It is the standard model and frankly it costs you far more than it should. Why should you pay a company when they aren’t doing anything for you?

Truth is, most updates are quick and easy. Paying $300, $500, and more per month just for your site to exist is a waste of your money. Don’t do it!

Give me a call and let’s talk about your needs and goals. My experience and methods of working will help you achieve your goals and save you money. Contact me, today!

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Google Monopoly

Google Monopoly

The Google Monopoly – On August 5th, 2024, Judge Amit Mehta deemed that Google has been acting as a monopoly when it comes to SEO.

If you have contacted me about SEO and specifically running ads on Google, you know that I have been stating this for ages. Frankly, it is about time someone has done something about it. In fact, 35 US states chimed in stating that it is time for this monopoly to end. Judge Mehta pointed out that it is a violation of the Sherman Act. And it is a huge win for anyone trying to make a dent in the world of SEO. Specifically on Google.

This ruling comes as a relief to many in the SEO industry. Many who have long felt frustrated by Google’s dominance and control over search results. With this decision, it is hoped that competition in the SEO market will increase. Thus, allowing for a more level playing field for businesses of all sizes.

Google’s monopoly power has had a significant impact on many businesses. Particularly, with smaller companies struggling to compete against larger corporations. Larger entities can afford to pay for top placement in search results. This decision signals a shift towards greater fairness and competition in the digital marketplace.

There is no doubt that Google will appeal this ruling. However, it will be interesting to see what changes they may be forced to make, in order to comply with antitrust laws. But for now, many in the SEO industry are celebrating this landmark decision. It is a step in the right direction towards a more equitable and competitive online landscape.

We are a long way from a win, but it is a start. Google endless pockets ensures this road won’t be short. However, it is a starting place. Especially for small business owners. For now, I hope you will join me in raising a glass to Judge Mehta for the ruling and to the 35 states that lead the charge. There is indeed hope on the SEO horizon.

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Social Marketing

Social Marketing with Laura Gunn Marketing

Social marketing is a powerful tool in today’s advertising landscape. What is often overlooked is its power to increase your visibility on search engines like Google. Additionally, it can drive traffic to your website if implemented properly. So, is it a strategy you should consider for your business?

Let’s discuss!

Social marketing is definitely a strategy worth considering for your business. It allows you to engage with your target audience and build your brand’s awareness.

By consistently sharing high-quality content on social media platforms and engaging with your followers, you can improve your online presence. Thus, increasing your chances of appearing higher in search engine results. This is because search engines like Google take into account social signals such as likes, shares, and comments when determining the relevance. This also builds the credibility of your website.

Furthermore, social media can be used to drive traffic to your website by linking back to your site in your posts, running targeted ads, and promoting your products or services. By directing users to your website through social media, you can increase your chances of converting them into customers or clients.

Overall, social media marketing can be a powerful tool for boosting your business’s visibility, and ultimately increasing your sales and revenue. It’s definitely a strategy worth considering if you want to stay competitive in today’s digital landscape.

Contact me for all of your marketing needs. I look forward to helping you!

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Website Builder

Website Builder

Finding a quality website builder can be a daunting task. Where should you begin?

There are a lot of website builders available on the market. Each claiming to be the best option for creating a professional-looking website. However, not all are created equal. Finding a quality website builder that meets your specific needs is key to your satisfaction and success.

When searching for a website builder, there are several factors to consider to ensure you are choosing a quality platform:

User-friendly interface: A good website builder should have an intuitive and easy-to-use interface. Thus, allowing you or your designer to quickly build and customize your site.

Design templates: Look for a website builder that offers a variety of modern and customizable design templates to help you create a visually appealing website that reflects your brand.

Responsive design: Make sure the website builder you choose offers responsive design capabilities, so your site will look great on all devices, from desktops to smartphones.

SEO tools: A quality builder should have built-in SEO tools that help optimize your website for search engines, making it easier for potential customers to find you online.

Some popular website builders that are known for their quality and user-friendly features include WordPress, Wix, and Squarespace. Before making a decision, take the time to research and compare different website builders to find the one that best fits your needs and budget.

Working with a knowledgeable and experienced web designer will help you accomplish all of the above mentioned items and then some. If you still find the task of creating a new website daunting, simply contact me. My years of experience will not only help you achieve your goals, but exceed them. Contact me with any questions you may have!

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Small Business Website

Small Business Website

When you are in the market for a small business website, I am your go-to destination!

At Laura Gunn Marketing, I understand the unique challenges and opportunities that come with running a small business. Whether you’re just starting out or looking to grow and expand your current business, I am here to provide you with the tools, resources, and insights you need to succeed.

My website is filled with valuable information on a wide range of topics to assist you with successfully marketing your business. In addition to informative articles and resources, I offer consulting services to help you take your business to the next level. My team of experienced professionals is here to guide you every step of the way.

So, whether you’re a budding entrepreneur or a seasoned business owner, Laura Gunn Marketing is here to support you on your journey. Explore my website and let’s work together to build a thriving small business website for your unique business. My experience will help you navigate website design with ease. You will work with me, directly, and at a fraction of the cost of other website companies. Thank you for visiting and I look forward to helping you exceed your business goals!

Contact me, today, to discuss your marketing needs.

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WordPress Website Designer

Wordpress Website Designer

I am a leading WordPress Website Designer. I specialize in creating custom and responsive WordPress websites for individuals, businesses, and organizations, across the US. With years of experience in web design and development, I provide my clients with professional and high-quality websites that exceed their expectations. Check out my reviews!

My services include custom website design, SEO optimization, and ongoing maintenance and support. I work closely with my clients to understand their needs and goals, and tailor the design to reflect their brand and vision.

Whether you need a personal blog, business website, ecommerce store, or any other type of site, I can bring your ideas to life on the world wide web.

In addition to designing and developing your website, I also offer social media, video, and blogging services. Laura Gunn Marketing is a one-stop-shop solution for small businesses and individuals across the United States.

I take pride in delivering websites that not only look great but also perform seamlessly across all devices and browsers. I pay attention to every detail to ensure that your website is user-friendly, fast, and optimized for search engines.

Additionally, my clients pay for my services as they use them. Meaning, you pay me when I am doing work for you. You are not obligated to a monthly service fee when I am not actually providing you services. I find this to be a big scam in the world of website design.

Furthermore, I offer hosting packages and full service management of your web and hosting services. I am the edge for small business owners across the country.

If you’re looking for a reliable and experienced WordPress Website Designer, look no further. Let’s work together to elevate your online presence and make a lasting impression on your target audience. Contact me today to get started on your project.

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How Often Should I Post On Social Media

How Often Should I Post On Social Media

“How often should I post on social media?”, is a question I receive frequently.

There is no one-size-fits-all answer to this question as it largely depends on your goals, the platform you are using, and your audience’s preferences. However, here are some general guidelines:

Facebook: Posting once or twice a day is usually enough to keep your audience engaged without overwhelming them with content.

Twitter: Due to the fast-paced nature of Twitter, it is recommended to post several times a day to ensure visibility. Aim for at least 3-5 tweets per day.

Instagram: Posting once a day is sufficient to maintain an active presence on Instagram. However, some accounts may benefit from posting more frequently, up to 2-3 times per day.

LinkedIn: Posting on LinkedIn should be less frequent than other platforms. Aim for around 2-3 times per week, focusing on professional and industry-related content.

YouTube: Consistency is key on YouTube. Establish a regular schedule for your videos, whether it’s once a week or once a month, and stick to it to build a loyal following.

How Often Should I Post On Social Media?

Remember, it’s important to find a balance between staying active and not overwhelming your followers. Quality content is more important than quantity, so ensure that your posts are valuable, engaging, and relevant to your audience.

Lastly, remember that there is not one answer for every business. Don’t be afraid to experiment and find out what gets the most interactions. You can always adjust your frequency as needed.

If you would like assistance with your social media marketing, contact me. I look forward to helping you with all of your advertising and marketing goals!

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Blogging

Blogging

Blogging is a great way to connect with a wide audience and share your ideas, thoughts, experiences, products, and services. Blogging can help improve your writing skills and allow you to express yourself creatively.

When it comes to blogging, it’s important to keep a few things in mind:

Choose a niche: Decide on a specific topic or niche that you’re passionate about and knowledgeable in. This will help you target a specific audience and stand out in that community.

Write quality content: Focus on creating valuable and engaging content. Be sure to proofread your posts for grammar and spelling errors, as well as readability. Use concise and clear language to get your message across effectively.

Use a conversational tone: Blogging is a more casual and interactive form of writing. Write in a conversational tone to make your readers feel engaged and connected to you. Use personal anecdotes and stories to add depth to your posts. When it comes to products and services, give inside experience and tips.

Interact with your readers: Respond to comments and engage with your readers. This will create a sense of community on your blog and encourage readers to come back for more. Thus, building your following.

Learn from others: Follow and read other blogs to learn from their successes. Pay attention to their writing style, formatting, and topics to get inspiration for your own blog.

Be consistent: Post regularly to keep your readers interested and build a loyal following. Create a content schedule and stick to it. This will help you establish credibility and make your blog a reliable source of information for your audience.

Evolve

Experiment and evolve: Don’t be afraid to try new things and evolve your blogging style over time. Experiment with different types of posts, formats, and topics to keep your blog fresh and interesting.

Remember, blogging is a continuous process, often filled with learning curves. Don’t be discouraged by initial difficulties and keep practicing to improve your writing skills. Furthermore, enjoy the process and have fun with your blog!

Lastly, if you just don’t have it in you, contact me. My professional blogging services can help you establish your online reputation in a positive way.

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Cons of Google Ads

Cons of Google Ads

Cons of Google Ads

When searching for a quick way to get business Google Ads are one of the first things people think of. Is it the golden goose you are looking for to propel your small business to the top? Let’s find out.

Cost: Google Ads can be expensive, especially for small businesses with limited budgets. The cost of bidding on popular keywords can quickly add up, and it may not always guarantee a high return on investment.

Complex Interface: Google Ads has a steep learning curve and can be overwhelming for newcomers. The platform offers many options and features, making it challenging for users to optimize their ad campaigns effectively.

Expertise: It’s important to note that Google Ads can be complex and time-consuming to set up and manage. It requires ongoing monitoring, testing, and optimization to ensure your ads are performing well. If you lack the necessary knowledge or resources, you might do more harm than good.

Click Fraud: Click fraud is a significant concern with Google Ads. Competitors or malicious individuals can intentionally click on ads without any intention of making a purchase, leading to wasted ad spend and reduced campaign effectiveness.

Increased Competition: As Google Ads becomes more popular, competition for keywords and ad placements intensifies. This increased competition can drive up costs, making it harder for smaller businesses to compete against larger brands.

Ad Blindness: Users have become increasingly adept at ignoring online ads, leading to ad blindness. This means that even if your ads are displayed, viewers may simply overlook them, reducing their effectiveness.

Limited Targeting: While Google Ads offers various targeting options, such as location-based targeting and audience targeting, it does have limitations. It may not always accurately target a specific demographic or target audience, leading to less efficient ad campaigns.

Ad Blocking: Ad blockers are becoming more common, and many internet users regularly use them to block ads altogether. This can significantly impact the visibility and reach of Google Ads, reducing their effectiveness.

Lack of Control over Ad Placement: Google Ads may display your ads on websites that are irrelevant or of poor quality. This lack of control over ad placement can negatively impact your brand image and waste ad spend on low-quality placements.

Limited Ad Format: While Google Ads offers various ad formats, such as search ads, display ads, and video ads, it may not cater to all businesses and industries. Certain industries may require more specific ad formats that Google Ads may not readily provide.

Overemphasis on Clicks: Google Ads places a significant emphasis on click-through rates as a measure of success. This focus on clicks may overlook the importance of other metrics, such as conversions and actual revenue generated, leading to misleading campaign performance analysis.

Website Design: If your website design is poor and not properly optimized, Google Ads will work less efficiently for you. Thus, making your advertising dollars work harder than they need to and causing you to pay more for less.

Navigating the current advertising arena is challenging. Contact me to flawlessly execute your advertising goals.

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Do Google Ads Work

Do Google Ads Work

Do Google Ads Work? The answer can be rather complex so, I will make this a two-part blog that will continue next month. Let’s dive in!

Google Ads can be an effective marketing tool for small and large businesses, if used properly. Here are some factors to consider when deciding whether to use Google Ads for your small business:

Targeted reach: Google Ads allows you to reach potential customers who are actively searching for products or services related to your business. By targeting specific keywords and demographics, you can ensure your ads are shown to relevant users.

Cost-effective: Google Ads operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad. This helps control costs and ensures you’re getting value for your advertising budget.

Measurable results: Google Ads provides detailed analytics, allowing you to track the performance of your campaigns. You can see the number of clicks, impressions, conversions, and other relevant metrics, enabling you to make data-driven decisions.

Flexibility and control: With Google Ads, you have control over your budget, ad copy, targeting options, and campaign settings. This allows you to adjust your strategy as needed and optimize your ad campaigns to achieve the best results.

The decision to use Google Ads should be based on your business goals, target audience, budget, and available resources. It’s advisable to conduct proper research and consider seeking assistance from a professional in order to make the most of your advertising budget.

Check back next month when I expand on the question, “do Google ads work”? Where I’ll follow up with the “cons” of Google ads.

As always, simply contact me to achieve and exceed your advertising goals.

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