Google Ads Archives

September 1, 2024September 5, 2024

Google Monopoly

The Google Monopoly – On August 5th, 2024, Judge Amit Mehta deemed that Google has been acting as a monopoly when it comes to SEO.

If you have contacted me about SEO and specifically running ads on Google, you know that I have been stating this for ages. Frankly, it is about time someone has done something about it. In fact, 35 US states chimed in stating that it is time for this monopoly to end. Judge Mehta pointed out that it is a violation of the Sherman Act. And it is a huge win for anyone trying to make a dent in the world of SEO. Specifically on Google.

This ruling comes as a relief to many in the SEO industry. Many who have long felt frustrated by Google’s dominance and control over search results. With this decision, it is hoped that competition in the SEO market will increase. Thus, allowing for a more level playing field for businesses of all sizes.

Google’s monopoly power has had a significant impact on many businesses. Particularly, with smaller companies struggling to compete against larger corporations. Larger entities can afford to pay for top placement in search results. This decision signals a shift towards greater fairness and competition in the digital marketplace.

There is no doubt that Google will appeal this ruling. However, it will be interesting to see what changes they may be forced to make, in order to comply with antitrust laws. But for now, many in the SEO industry are celebrating this landmark decision. It is a step in the right direction towards a more equitable and competitive online landscape.

We are a long way from a win, but it is a start. Google endless pockets ensures this road won’t be short. However, it is a starting place. Especially for small business owners. For now, I hope you will join me in raising a glass to Judge Mehta for the ruling and to the 35 states that lead the charge. There is indeed hope on the SEO horizon.

January 1, 2024May 9, 2024

Cons of Google Ads

Cons of Google Ads

When searching for a quick way to get business Google Ads are one of the first things people think of. Is it the golden goose you are looking for to propel your small business to the top? Let’s find out.

Cost: Google Ads can be expensive, especially for small businesses with limited budgets. The cost of bidding on popular keywords can quickly add up, and it may not always guarantee a high return on investment.

Complex Interface: Google Ads has a steep learning curve and can be overwhelming for newcomers. The platform offers many options and features, making it challenging for users to optimize their ad campaigns effectively.

Expertise: It’s important to note that Google Ads can be complex and time-consuming to set up and manage. It requires ongoing monitoring, testing, and optimization to ensure your ads are performing well. If you lack the necessary knowledge or resources, you might do more harm than good.

Click Fraud: Click fraud is a significant concern with Google Ads. Competitors or malicious individuals can intentionally click on ads without any intention of making a purchase, leading to wasted ad spend and reduced campaign effectiveness.

Increased Competition: As Google Ads becomes more popular, competition for keywords and ad placements intensifies. This increased competition can drive up costs, making it harder for smaller businesses to compete against larger brands.

Ad Blindness: Users have become increasingly adept at ignoring online ads, leading to ad blindness. This means that even if your ads are displayed, viewers may simply overlook them, reducing their effectiveness.

Limited Targeting: While Google Ads offers various targeting options, such as location-based targeting and audience targeting, it does have limitations. It may not always accurately target a specific demographic or target audience, leading to less efficient ad campaigns.

Ad Blocking: Ad blockers are becoming more common, and many internet users regularly use them to block ads altogether. This can significantly impact the visibility and reach of Google Ads, reducing their effectiveness.

Lack of Control over Ad Placement: Google Ads may display your ads on websites that are irrelevant or of poor quality. This lack of control over ad placement can negatively impact your brand image and waste ad spend on low-quality placements.

Limited Ad Format: While Google Ads offers various ad formats, such as search ads, display ads, and video ads, it may not cater to all businesses and industries. Certain industries may require more specific ad formats that Google Ads may not readily provide.

Overemphasis on Clicks: Google Ads places a significant emphasis on click-through rates as a measure of success. This focus on clicks may overlook the importance of other metrics, such as conversions and actual revenue generated, leading to misleading campaign performance analysis.

Website Design: If your website design is poor and not properly optimized, Google Ads will work less efficiently for you. Thus, making your advertising dollars work harder than they need to and causing you to pay more for less.

Navigating the current advertising arena is challenging. Contact me to flawlessly execute your advertising goals.

December 1, 2023May 9, 2024

Do Google Ads Work

Do Google Ads Work? The answer can be rather complex so, I will make this a two-part blog that will continue next month. Let’s dive in!

Google Ads can be an effective marketing tool for small and large businesses, if used properly. Here are some factors to consider when deciding whether to use Google Ads for your small business:

Targeted reach: Google Ads allows you to reach potential customers who are actively searching for products or services related to your business. By targeting specific keywords and demographics, you can ensure your ads are shown to relevant users.

Cost-effective: Google Ads operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad. This helps control costs and ensures you’re getting value for your advertising budget.

Measurable results: Google Ads provides detailed analytics, allowing you to track the performance of your campaigns. You can see the number of clicks, impressions, conversions, and other relevant metrics, enabling you to make data-driven decisions.

Flexibility and control: With Google Ads, you have control over your budget, ad copy, targeting options, and campaign settings. This allows you to adjust your strategy as needed and optimize your ad campaigns to achieve the best results.

The decision to use Google Ads should be based on your business goals, target audience, budget, and available resources. It’s advisable to conduct proper research and consider seeking assistance from a professional in order to make the most of your advertising budget.

Check back next month when I expand on the question, “do Google ads work”? Where I’ll follow up with the “cons” of Google ads.

As always, simply contact me to achieve and exceed your advertising goals.