advertising Archives

July 1, 2024June 5, 2024

Website Builder

Finding a quality website builder can be a daunting task. Where should you begin?

There are a lot of website builders available on the market. Each claiming to be the best option for creating a professional-looking website. However, not all are created equal. Finding a quality website builder that meets your specific needs is key to your satisfaction and success.

When searching for a website builder, there are several factors to consider to ensure you are choosing a quality platform:

User-friendly interface: A good website builder should have an intuitive and easy-to-use interface. Thus, allowing you or your designer to quickly build and customize your site.

Design templates: Look for a website builder that offers a variety of modern and customizable design templates to help you create a visually appealing website that reflects your brand.

Responsive design: Make sure the website builder you choose offers responsive design capabilities, so your site will look great on all devices, from desktops to smartphones.

SEO tools: A quality builder should have built-in SEO tools that help optimize your website for search engines, making it easier for potential customers to find you online.

Some popular website builders that are known for their quality and user-friendly features include WordPress, Wix, and Squarespace. Before making a decision, take the time to research and compare different website builders to find the one that best fits your needs and budget.

Working with a knowledgeable and experienced web designer will help you accomplish all of the above mentioned items and then some. If you still find the task of creating a new website daunting, simply contact me. My years of experience will not only help you achieve your goals, but exceed them. Contact me with any questions you may have!

January 1, 2024May 9, 2024

Cons of Google Ads

Cons of Google Ads

When searching for a quick way to get business Google Ads are one of the first things people think of. Is it the golden goose you are looking for to propel your small business to the top? Let’s find out.

Cost: Google Ads can be expensive, especially for small businesses with limited budgets. The cost of bidding on popular keywords can quickly add up, and it may not always guarantee a high return on investment.

Complex Interface: Google Ads has a steep learning curve and can be overwhelming for newcomers. The platform offers many options and features, making it challenging for users to optimize their ad campaigns effectively.

Expertise: It’s important to note that Google Ads can be complex and time-consuming to set up and manage. It requires ongoing monitoring, testing, and optimization to ensure your ads are performing well. If you lack the necessary knowledge or resources, you might do more harm than good.

Click Fraud: Click fraud is a significant concern with Google Ads. Competitors or malicious individuals can intentionally click on ads without any intention of making a purchase, leading to wasted ad spend and reduced campaign effectiveness.

Increased Competition: As Google Ads becomes more popular, competition for keywords and ad placements intensifies. This increased competition can drive up costs, making it harder for smaller businesses to compete against larger brands.

Ad Blindness: Users have become increasingly adept at ignoring online ads, leading to ad blindness. This means that even if your ads are displayed, viewers may simply overlook them, reducing their effectiveness.

Limited Targeting: While Google Ads offers various targeting options, such as location-based targeting and audience targeting, it does have limitations. It may not always accurately target a specific demographic or target audience, leading to less efficient ad campaigns.

Ad Blocking: Ad blockers are becoming more common, and many internet users regularly use them to block ads altogether. This can significantly impact the visibility and reach of Google Ads, reducing their effectiveness.

Lack of Control over Ad Placement: Google Ads may display your ads on websites that are irrelevant or of poor quality. This lack of control over ad placement can negatively impact your brand image and waste ad spend on low-quality placements.

Limited Ad Format: While Google Ads offers various ad formats, such as search ads, display ads, and video ads, it may not cater to all businesses and industries. Certain industries may require more specific ad formats that Google Ads may not readily provide.

Overemphasis on Clicks: Google Ads places a significant emphasis on click-through rates as a measure of success. This focus on clicks may overlook the importance of other metrics, such as conversions and actual revenue generated, leading to misleading campaign performance analysis.

Website Design: If your website design is poor and not properly optimized, Google Ads will work less efficiently for you. Thus, making your advertising dollars work harder than they need to and causing you to pay more for less.

Navigating the current advertising arena is challenging. Contact me to flawlessly execute your advertising goals.

December 1, 2023May 9, 2024

Do Google Ads Work

Do Google Ads Work? The answer can be rather complex so, I will make this a two-part blog that will continue next month. Let’s dive in!

Google Ads can be an effective marketing tool for small and large businesses, if used properly. Here are some factors to consider when deciding whether to use Google Ads for your small business:

Targeted reach: Google Ads allows you to reach potential customers who are actively searching for products or services related to your business. By targeting specific keywords and demographics, you can ensure your ads are shown to relevant users.

Cost-effective: Google Ads operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad. This helps control costs and ensures you’re getting value for your advertising budget.

Measurable results: Google Ads provides detailed analytics, allowing you to track the performance of your campaigns. You can see the number of clicks, impressions, conversions, and other relevant metrics, enabling you to make data-driven decisions.

Flexibility and control: With Google Ads, you have control over your budget, ad copy, targeting options, and campaign settings. This allows you to adjust your strategy as needed and optimize your ad campaigns to achieve the best results.

The decision to use Google Ads should be based on your business goals, target audience, budget, and available resources. It’s advisable to conduct proper research and consider seeking assistance from a professional in order to make the most of your advertising budget.

Check back next month when I expand on the question, “do Google ads work”? Where I’ll follow up with the “cons” of Google ads.

As always, simply contact me to achieve and exceed your advertising goals.

November 1, 2023May 9, 2024

Electronic Press Kits

Electronic Press Kits – What are they and who needs one?

An Electronic Press Kit (EPK) is a comprehensive digital package that includes promotional materials about a person, company, or event. However, in most cases EPKs are associated and most used for musicians and bands. It typically consists of a collection of digital files such as press releases, bios, photos, videos, music, and contact information. EPKs are used to provide information to music and media professionals. Additionally, they are used for industry influencers, and potential collaborators, making it an essential tool for gaining visibility.

Here are a few reasons why you should have an electronic press kit:

1. Easy access and distribution: As EPKs are digital, they can be easily accessed and distributed to various recipients. Whether it’s sending it via email, sharing a download link, or hosting it on a website, EPKs allow quick and convenient dissemination of your materials, ultimately saving time and effort.

2. Professionalism and credibility: Having a well-designed EPK adds a sense of professionalism and credibility to your image. It showcases your materials in a cohesive and organized manner, making it easier to understand your story and potential value. A professional-looking EPK can help you stand out from competitors and make a positive impression.

EPKs Do Much More

3. Efficient media coverage: Media professionals receive numerous press releases and promotional materials daily. By providing an EPK, you make it easier for journalists, venues, bloggers, and industry influencers to access essential information, enabling them to quickly assess your relevance and make informed decisions about you.

4. Showcasing your best assets: An EPK allows you to curate and present your best assets. Whether it’s high-quality photos, demo tracks, engaging videos, or compelling bios. By including these elements, you can effectively showcase your talents, products, or services, giving media professionals a clear picture of what you have to offer.

5. Time saving: Instead of responding to multiple individual requests for information, an EPK provides a one-stop solution to access all the necessary information they may need. Share consistent and accurate information and save time. Thus, reducing the chances of miscommunication or missed opportunities.

6. Increased visibility and networking opportunities: Immediately increase your visibility with a readily available EPK. Notice by media professionals, influencers, or potential collaborators who may come across your materials is key. It facilitates networking opportunities and increases your visibility across different platforms, potentially leading to beneficial partnerships or coverage.

Lastly, an electronic press kit offers a convenient and effective way to promote yourself, your band, your company, or your event. It saves time, enhances your credibility, and increases your chances of gaining media coverage and networking opportunities. Whether you’re a musician, actor, entrepreneur, or organization, having an EPK is essential in today’s digital landscape.

Contact me for your electronic press kits, I am happy to help!

August 15, 2023May 9, 2024

Will Social Media Help My Business?

Yes, social media can help your business in several ways. Here are some potential benefits:

1. Increased brand awareness: Social media platforms allow you to reach a larger audience and increase awareness of your brand, products, and services.

2. Enhanced customer engagement: Interacting with your audience through social media can help build strong relationships and foster customer loyalty. Regular engagement also allows you to address customer queries or concerns promptly.

3. Targeted advertising: Social media platforms provide powerful targeting options, allowing you to reach a specific audience based on demographics, interests, and behaviors. This can lead to more effective and efficient advertising campaigns.

4. Improved website traffic and lead generation: Sharing relevant and engaging content on social media can drive traffic to your website. By using calls to action or lead generation forms, you can convert this traffic into potential customers or leads for your business.

5. Competitive advantage: Utilizing social media effectively can help differentiate your business from your competitors. It allows you to showcase your expertise, unique products or services, and provide value to your audience, setting you apart in the market.

6. Market research and feedback: Social media platforms offer valuable insights into customer behavior, preferences, and sentiments. By monitoring these platforms, you can gather feedback, conduct market research, and gain a better understanding of your customers.

However, it is important to have a well-thought-out social media strategy and allocate resources to manage and maintain your social media presence effectively.

I offer social media packages as low as $75 per month. Custom packages are also available. Contact me for your marketing needs!

July 15, 2023May 9, 2024

What is Content Marketing?

Content marketing can help businesses establish themselves as industry experts and thought leaders, providing value to their target audience. By consistently creating and sharing relevant and informative content, businesses can attract and engage potential customers, build trust, and establish credibility.

One of the key benefits of content marketing is its ability to increase brand awareness. By regularly publishing high-quality content, businesses can increase their visibility and reach a wider audience. This can lead to increased website traffic, social media followers, and overall brand recognition.

Another important aspect of content marketing is its ability to enhance customer loyalty. By providing valuable content that addresses the needs and pain points of the target audience, businesses can build stronger relationships with customers. This can result in increased customer satisfaction and loyalty, leading to higher levels of customer retention and repeat business.

Additionally, this type of marketing can drive profitable customer action. By delivering valuable and informative content, businesses can educate their audience about their products or services, and influence their purchasing decisions. This can lead to increased conversions, sales, and ultimately, revenue.

Content marketing also has the advantage of being adaptable and cost-effective. It can be tailored to different platforms and formats, allowing businesses to reach their audience through various channels. Moreover, compared to traditional advertising methods, content marketing is often more affordable and can provide a higher return on investment.

In conclusion, this is a strategic and effective marketing approach that focuses on creating and distributing valuable content to attract, engage, and retain a target audience. By providing useful and informative content, businesses can build brand awareness, enhance customer loyalty, and drive profitable customer action.

Contact me to create a custom marketing plan for your business. Small or large, my team and I help business owners reach their advertising goals. What are you waiting for? I look forward to assisting you.

June 28, 2023May 9, 2024

Will Blogs Boost Sales?

Blogs have the potential to boost sales for a business. When utilized correctly, blogs can help increase brand awareness, and drive traffic to a website. Additionally, they can establish credibility and trust, and ultimately convert readers into customers.

Boosting Sales with Blogs

Here are a few ways blogs can contribute to sales growth:

1. Increased visibility: Blogs provide an opportunity to optimize content with relevant keywords, making it more discoverable on search engines. As more people find and engage with the blog content, it can lead to higher website traffic, brand exposure, and potential sales.

2. Thought leadership: By consistently publishing high-quality and valuable content, businesses can position themselves as knowledgeable experts in their industry. This can build trust and credibility among target customers, making them more likely to consider the business’s products or services when making a purchase decision.

3. Conversion opportunities: Blogs can include calls-to-action (CTAs) that encourage readers to take specific actions. These can include actions such as subscribing to a newsletter, downloading a free resource, or making a purchase. These CTAs, when strategically placed and relevant to the blog content, provide opportunities to convert interested readers into sales leads or customers.

4. Relationship building: Engaging blog content that educates, entertains, or solves problems can foster a sense of connection and trust with readers. By consistently providing valuable information, businesses can nurture relationships with their audience. Which can ultimately lead to increased sales and customer loyalty.

However, it’s important to note that success with blogging requires a well-planned and executed strategy. Consistency, quality content, understanding target audience needs, proper promotion, and effective optimization are all key factors that can contribute to the success of a blog in boosting sales. To answer the question, “Will blogs boost sales?”, yes, they will if you follow these guidelines:

Blogging Best Practices

Consistency: It’s crucial to have a consistent schedule for publishing new blog posts. This helps to keep readers engaged and lets search engines know that your blog is regularly updated.

Quality content: Providing valuable and relevant content is essential for attracting and retaining readers. This increases your blog’s credibility. It also encourages readers to share your content, which can lead to more visibility and potential sales.

Understanding target audience needs: Identifying your target audience and understanding their needs, preferences, and pain points is vital. This allows you to create content that resonates with them, addresses their challenges, and provides solutions. When your blog offers helpful information and guidance, it becomes a valuable resource for potential customers.

Proper promotion: Creating great content is just the first step. You also need to promote your blog effectively to reach your target audience. Sharing your posts on social media, engaging with relevant communities and forums, collaborating with other bloggers and influencers, and utilizing email marketing can all help to increase the visibility and reach of your blog.

Effective optimization: Optimizing your blog for search engines is crucial for driving organic traffic. This includes conducting keyword research, optimizing your blog posts with relevant keywords, optimizing meta tags and descriptions, improving site speed, and ensuring your blog is mobile-friendly. Higher search engine rankings can lead to more visibility, traffic, and potential sales.

Blogging Final Thoughts

In conclusion, blogging can be a powerful tool for boosting sales, but it requires careful planning and execution. By consistently providing quality content that meets the needs of your target audience, promoting your blog effectively, and optimizing it for search engines, you can increase visibility, attract more traffic, and ultimately drive sales for your business.

Laura Gunn Marketing offers Blog Services for as low as $45. Contact us for your marketing needs!

How Often Should I Post On Social Media?

EPKs Do Much More

Boosting Sales with Blogs

Blogging Best Practices

Blogging Final Thoughts